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The Terra Project is a large scale community science project which tracks bird and animal migration at an unprecedented level of detail.

Terra is using a for-profit/non-profit hybrid model to crowdsource conservation in partnership with Conservation Science Global.

Terra is a subsidiary of Cellular Tracking Technology, a leading manufacturer of wildlife tracking devices located in Cape May, New Jersey.

Terras connect users to the nature around them, while contributing to a massive new scientific database.

What does Terra do?

Terra is an ultra-durable, weatherproof, patented device with two microphones, a radio receiver and bluetooth transceiver. It can be placed anywhere outside – in the ground, mounted on a wall, or placed on a railing.

Stream and experience live audio within your home – no need to keep the windows open!

Automatically identify and discover rare birds & animals in real-time, while blocking out human disturbances (voices, construction, etc)

Automatically and anonymously contribute sounds and bird patterns to help support biodiversity research

Detect radio-tagged birds that fly within several km

Tune into rare and exotic habitats around the world – everything from rainforests, waterfalls, and more!

Why is Terra important?

Terra is the world’s first device that empowers ANYONE to have an immersive experience with nature – locally and across the globe, with unprecedented detail. Appreciating nature has never been this easy and convenient, right from the comfort of your home.

Second, and on a larger scale, Terra crowdsources conservation by distributing Terra devices across the globe. We’re increasing the amount of data on bird migration and populations by an order of magnitude – allowing us to build a powerful database that helps researchers and conservationists protect wildlife.

That’s right – the data you anonymously collect will directly contribute to conserving biodiversity!

Migrating birds make “flight call” sounds, which are distinct for every species. By listening to those sounds, as well as songs, Terra can continuously track which and how many species are overhead and on the ground.

Currently, scientists use individual devices attached to individual birds. Terra takes a groundbreaking approach by listening to ALL migrating birds – not just one. In the US alone, that means following 3.5 billion birds each spring and fall!

Sample Facebook post

The Terra Project is an exciting new collaboration between bird guide author Scott Whittle, wildlife tracker manufacturer CTT, and non-profit Conservation Science Global. With two microphones and a radio receiver, each Terra device connects people to the wildlife around them, while creating a massive database of bird and animal sounds for conservation. It lets you listen to the outdoors from inside, even with your windows closed; listen to specially curated wild places worldwide; and use optional sensors to check the weather, your gardens moisture level and flooding alerts; all while building a worldwide network that will be an important new tool for researchers. So far, Terra has raised over 300K through crowdsourcing. Check out their website at to find out more, or visit their ongoing Indiegogo campaign at

Sample Twitter post

Terra is an exciting new device that lets you listen to the wildlife around you, while contributing to a massive database of bird and animal sounds for conservation. Check out their website at to find out more and support their ongoing fundraising campaign.  

Logos and color palette

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